Author Archives: Rachael Gabriel

STRAWBERRY GIFT CARDS & MERCHANDISE

Give the gift of Strawberry!

We are excited to announce that Strawberry gift cards and merchandise will be available to purchase on our website all year round.

Keep an eye out for the official launch next week, and please reach out to us for more information at info@strawberrymusic.com or by calling us at 209.984.8630 M-TH, 10am-3pm. We will provide more details on Monday, December 8th.

Check out the merch dropping next week below.

Digital gift cards can be for any amount, and the certificate code will be emailed to your chosen recipient after purchase. Eligible items to use the gift card on include: ALL ticket types starting Tuesday, January 13th, and Strawberry merch available for purchase online. All merch, including the stickers, button, ornament, shirt, and hat, will be shipped the next business day (Monday-Friday) during the holiday season. 

Please note that the expected shipping time is 5-7 business days via USPS Ground Advantage, but we cannot absolutely guarantee that delivery time.

Thank you!

MEMORIES OF CHARLIE

Thank you to everyone sharing their condolences and memories of Charlie Cran with us over these last few weeks. We hope you enjoy this story from Charlie’s dear friend, Dennis May.

We have been deeply affected by Charlie’s passing, but we also know the show must go on. A celebration of life for Charlie is in the works, and we will let you know as soon as the details are confirmed.


Charlie Cran

This past week the harshness of life reached out and took a dear friend of mine, Charlie Cran. I knew Charlie for nearly 60 years. He was a fishing buddy of mine and a dear friend during that time. 

As we explored fishing locations across the country, whether it was the Klamath river, the Trinity River, the Smith River or the Eel River in California, we were always there when we got the call that the steelhead we’re running. I think our favorite destination was the Gualala river. We visited on many occasions, getting to know the locals and visiting the history of the local pub held for visitors. We always stayed at the Gualala Hotel, so we didn’t have to drive, if you get the drift. 

Charlie and I searched out the rivers and streams of the Sierra Nevada mountains as well. Visits there included,The Kern River, the Walker River, Carson rivers, American River, Mark River and Feather River. Our travels took us on many visits to the pristine Eagle Lake and historic Pyramid Lake in Nevada. We also traveled to the Warner mountains in extreme Northern CaliforniaIn in search of wild trout. I think the most remarkable experience we had there was with Western Tanagers which are very beautiful, calm and loving birds that interact very well with humans. Charlie held many of these little creatures in his hand. 

Charlie was a lover of animals. I would be remiss if I didn’t mention a few more relations that we had with pets. Charlie and Miko had many cats over the years. ”Whitey” is the cat that comes to mind and was Charlie’s favorite when he lived on 15th St. in Modesto. The best story though, was the day that Charlie and I were returning home from fishing on the McLeod and Upper Sacramento rivers. We were staying in Dunsmuir, which also boasted a number of great watering holes as well as fishing. He called Miko to give her an ETA and learned that a friend of hers had given her a dog by the name of “Cocoa”. I don’t think I ever saw Charlie so upset. This was the day the dog was supposed to go back to its owner and Miko could go too if she didn’t oblige within two weeks. Upon his return however, “Cocoa” quickly became Charlie’s right hand girl and the two of them were inseparable until her death many years later. What a wonderful story! 

Prior to that I was the one with the dog, “Freckles.” I would take “Freckles” on fishing trips with us and she was a springer spaniel who loved the water. One interesting story happened on the shores of the Western Fork of the Walker river at a place called Pickle Meadow. We made our way to a great hole at the bend in the river. I moved on, but Charlie and “Freckles” stayed at the hole, where many fishermen were lined up to catch the wiley trout. And in addition to her affinity for water as I mentioned before, “Freckles” the spaniel also had a close relationship with ducks. This one occurrence is when she saw the ducks and dove into the water. The fishermen were livid and demanded to know who the owner was. Charlie responded with “You got me.“ 

Next, and still speaking of animals, Charlie and I both shared a love of race horses. Our journeys took us from Golden Gate Fields to Baymeadows, as well as all the fairgrounds up and down California. We also visited tracks in Washington and Canada. I don’t want to forget the occasion we found ourselves in an RV being awakened by the pounding of hoofs at the beautiful Longacres racecourse. We enjoyed a wonderful breakfast cooked trackside before enjoying a day of racing at Longacres. Longacres was an experience like none other. Then we headed north to Canada and discovered racing at its most primitive stages. We found ourselves at a farm with a tote board being manually operated, and barbecue chicken being cooked on the flaming grill. Cranbrook racing was an experience not to be missed! 

And then there were many times our extended families entered the fray, whether it was gatherings with George and Marge Cran or with Bud and Dorothy May, we all enjoyed each other’s company. Filled with embellished stories about our journeys, right or wrong, we enjoyed ourselves sharing the tales! 

Then there were the times we needed to actually catch a fish and for this we would call on my brother, Bucky May, or Charlie’s cousin, Jimmy Trammell, to point us in the right direction. Bucky handled California and Jimmy handled Michigan. Jimmy still lives in Charlie’s hometown Mancelona, MI where they were next-door neighbors. Having these guys around really helped prove our embellishment of the circumstances.

And just a couple more thoughts to close this story. One is here we are in late November and the Chicago Bears are in first place. Charlie would be so proud. Don’t rest on your laurels, old buddy, there’s still a month left in the season.

I will miss you, my friend. You enriched my life in so many ways. You brought out the best I had to offer.

-Written by Charlie’s dearest friend, Dennis May

STRAWBERRY GIVES THANKS

As always, we hope you have a wonderful week, surrounded by loved ones and filled with food, fun, music, and laughter (with maybe some tranquility peppered in).

We are especially thankful this year for our family, friends, and the Strawberry community.

Please note the Strawberry Office will be closed this week. We will reopen for normal business hours, M-TH, 10am-3pm, on Monday, December 1st.

Photo Credit: Kate Skogen, Robin Frenette, Evan Thompson, Tim Konrad, Shelby McAuliffe

CHARLIE CRAN (12/21/45–11/18/25)

The Strawberry office is sorry to share the sad news that we lost one of our founding fathers, mentor, and dear friend Charlie Cran earlier this week. Charlie died of heart failure at his home in Sonora, CA on November 18th. The impact of this loss is being felt deeply within the Strawberry community and beyond. 

Charlie was born in Traverse City, MI on December 21, 1945. When he was 10, the family moved to Modesto, CA, where he made many of his lifelong connections playing baseball and basketball at Thomas Downey High School (go Knights!), as well as later while attending Chico State. He always felt a meaningful connection to Northern Michigan, greatly enjoyed visiting his many relatives in and around Mancelona, MI, and staying at the family cabin on Lake 27. He also loved to fish and take road trips, especially with his dear friend Dennis May.

Charlie started the Strawberry Bluegrass Festival (which later changed to Strawberry Music Festival) along with his three original partners Dan Dewayne, John Melrose, and Bill Perry, in 1982. He opened the door for many collaborators, participants, and partners to make their own mark along the way but remained a singular force for good throughout the festival’s history. He was well respected in this business for being a straight shooter and is known for helping to launch countless careers in the industry. His keen sensibility, strong sense of ethics, and innovative spirit will always be deeply ingrained into the fiber of Strawberry’s being.

Among his friends, Charlie was known to be hardheaded and soft-hearted. He was a particularly insightful judge of character and incredibly generous with his wisdom to those who earned his trust. He never backed down from a challenge, and those who dared to take him on found a willing adversary in debate. His quick tongue and finely-tuned ear for wit and banter were often a sign of mutual admiration. So many people have walked away from a well-played argument with Charlie having felt heard, knowing exactly where they stood, and with a greater sense of friendship.

Charlie is survived by his brother Bill Cran, brother-in-law Leonard Ignacio, nieces Margie Ignacio-Witcher (Michael) and Hazel Cran, nephew Stuart Cran, great-nephew Theo Witcher, as well as his many cousins in Michigan and beyond. Charlie is preceded in death by his life partner Minako Matsumoto, sister Becky Ignacio, and parents Marge and George Cran. 

In further remembrance, the Strawberry office welcomes you to tell your own stories about the man, the myth, and the legend by commenting on our social media posts or sending your recollections to info@strawberrymusic.com. Additional information will be shared when it is available.

SPRING 2026 LINEUP ANNOUNCEMENT — ROUND ONE

The first Spring 2026 lineup announcement is here!

Please welcome Las Cafeteras, Mr Sun, and Deep Thicket Dwellers to the Spring 2026 Strawberry Music Festival.

LAS CAFETERAS

MR SUN

DEEP THICKET DWELLERS

Visit our Spring Lineup page to listen and learn more about each performer.

Stay tuned here, through our email list, and on our social media (Instagram / Facebook) so you won’t miss any announcements. Camping tickets will go on sale Tuesday, January 13th.  For more information, email us at info@strawberrymusic.com or call us at (209) 984-8630, M-Th, 10:00am–3:00pm.

WE ARE SO GRATEFUL!

We are so grateful to everyone who planned, produced, and attended the re-inaugural Fall Strawberry Music Festival over the weekend of October 17th-19th. This passionate and considerate community of music lovers enthusiastically embraced our return, welcoming the slightly different but still Strawberry experience. As we look to the future, we are excited to see how Fall Strawberry will evolve from the foundation we have just built together. 

We are yet again deeply appreciative of and thankful for our volunteers who contributed their time and skills to Strawberry. A very important and heartfelt thank you to our stalwart crew leaders and coordinators, whose many hours spent organizing their crews, scheduling volunteers, and managing various departments before, during, and after the event is a big part of what makes Strawberry a successful and enjoyable experience. 

To the musicians and performers who took the stage, jammed in camp, or strummed quietly to themselves—thank you for sharing your musical gifts with us. Thank you to the vendors, artisans, businesses, and nonprofit organizations who provide delicious cuisines, unique shopping opportunities, essential services, and valuable community information at Strawberry. We would also like to thank the staff and volunteers at the Nevada County Fairgrounds for welcoming and supporting Strawberry over the last decade. And finally, thank you to our devoted patrons, the returning friends, the familiar faces, and the newly-christened Strawberrians, for funding and cultivating a truly special community and music experience. 

We are lucky to have the majority of Stawberrians participate as more than one of the above, donning a mix of proverbial hats during the festival—we are especially grateful for your many contributions!

Photo Credit: Kate Skogen

IMPORTANT INFORMATION

Strawberry has resumed our regular business hours of M-Th, 10:00am–3:00pm. Please reach out to us at (209) 984-8630 or info@strawberrymusic.com. Thank you for your patience while we unpack our supplies and begin to address the following post-festival wrap-up items:

  • Lost & Found: We will use Lost Forms submitted at the Info Booth during the festival to contact those whose possessions we have found. We will also review any email inquiries submitted to info@strawberrymusic.com. Please let us know if you lost something and have not already submitted a Lost Form. This process may take one to two weeks to complete. We appreciate your patience! 
  • Problem Box (tickets lost/stolen/left at home): Customers who left their tickets at home can avoid the gate charge by mailing unused tickets to the office postmarked by Monday, November 10th. Tickets that were lost will be reviewed and reconciled in the order they were received.
  • Surveys: We are excited to read your surveys as we work together to improve the festival experience each year! Please find the online version of our Fall 2025 Survey here
  • The Spring 2026 Strawberry Music Festival is set for Thursday, May 21st to Sunday, May 24th at the Nevada County Fairgrounds. Stay tuned for more information about Fall 2026, next year’s lineups, and our ticket on-sale dates!
Kate Skogen

THANK YOU, AND SEE YOU IN MAY!

STRAWBERRY OFFICE CLOSED

Thank you for joining us at our re-inaugural Fall Festival this past weekend!

This is a reminder that the Strawberry Office is closed. We will resume normal business hours starting at 10:00 am on Monday, October 27.

Thank you!

SOME HELPFUL STRAWBERRY GUIDELINES

The Fall 2025 Strawberry Music Festival is just around the corner! In preparation for the impending festival, we’ve got some helpful guidelines to make this your best Strawberry yet.

Please bring your own reusable water bottle to the Fall 2025 Strawberry Music Festival.

We have eliminated the sale of products packaged in single-use plastic. You can help support this effort by planning ahead!

There are numerous potable water spigots throughout camp, and filtered water stations will be available in convenient locations across the Fairgrounds to keep you hydrated and healthy. See your festival map (included in the gate handout) to find a filtered water station near you.

Biodegradable cups and cutlery are used in the Food Court.

Please remember our guidelines for bicycles and motorized devices at Strawberry.
  • Bikes and motorized devices are not allowed on the Music Meadow or in the Food Court. Only authorized members of Strawberry Staff with special placards may ride bikes and/or motorized devices in prohibited areas.
  • Only ride bikes on designated pathways.
  • Please wear your helmet! We want our Strawberrians healthy, happy, and safe. It is legally required by California state law (Cal. Veh. Code § 21212) for those under the age of 18 to wear a helmet.
  • Please note we will enforce a speed limit of 5 mph for everyone, including, but not limited to, e-bikes, mobility devices, and really fast runners.
  • Segways, hoverboards, and other electronic non-mobility devices are not allowed.
4-Day/Night Thursday Entry: Please do not arrive early OR line up/park on McCourtney Road. 

What does “arrive early” mean? In your Entrance Plan included with your ticket(s), there is an entry time for prebanding — either 10:30am (4-Day) or 1:30pm (4-Night). No need to time your arrival to 10:30am on the dot! We’ll give you a (imaginary) gold star (not real) if you arrive any time after 10:30am!

Please do not create a hazardous or discourteous situation by lining up or parking along McCourtney Road prior to the approved arrival time stated in the Entrance Plan sent with your ticket(s). This applies to all staff, vendors, volunteers, and patrons.

Please contact us if you have any questions about your arrival time at (209) 984-8630 or info@strawberrymusic.com. Thank you for your cooperation!

We love furry little guys as much as the next festival, but be your pet’s best friend and DO NOT BRING THEM TO THE FESTIVAL! 

Only bona fide service animals, as defined by the ADA, are welcome at the Strawberry Music Festival. It is a crime to misrepresent a pet as a service animal (California Penal Code 365.7 PC).

Pets and emotional support animals are not granted admittance to any part of the festival and/or Fairgrounds, including but not limited to camping areas, as per Nevada County Fairgrounds policy. All service animals must be trained for a specific function, related to a disability, housebroken, leashed, and under the direct control of their handler at all times.

Persons found on-site with a non-service animal will be escorted off the festival grounds, but may return without the animal. Strawberry Music, Inc. reserves the right to refuse service to any individual whose conduct poses a direct threat to the health or safety of other individuals or service animals.

As we have in previous years, we will adhere to a strict service animal policy, but there are plenty of alternative options nearby, and all include doing your pet a favor! Try The Kennels Pet Boarding and Grooming, located in Grass Valley (530.272.4670/ thekennelsgv.com). If you’d prefer to stay with your pet, check out the pet-friendly Grass Valley RV Resort (530.404.5001/ gvrvresort.com) right across the road from us! 

No fire! Propane cookstoves and grills are allowed. Please use caution!

It is looking like it is going to be a chilly one, so bring lots of layers, jackets, and blankets to stay warm! OR (even better) bring lots of friends with you. Like those penguins that huddle together for warmth? Ok, it will not be THAT cold, but the more the merrier!

Please use the compost bins where possible and with discretion.

From offering festival-wide recycling services and working to eliminate the internal use of single-use plastic, we are continually striving to make Strawberry more environmentally sustainable. 

Compost bins will be available to dispose of green waste at Fall 2025! There are 5 different stations, and station locations can be found on the festival map (included with your gate handout). Please refer to the signage at each station for information on what can and cannot be placed in compost bins. Unfortunately, items such as compostable bags and cutlery are NOT accepted as compost by Waste Management. 

We are unable to sort compost at this time, so please help us keep bins from being contaminated with unacceptable materials and sent to the landfill. If you are unsure an item can be placed into the bins, please err on the side of caution. Let’s give worms something to talk about!

Thank you for reading, and see you next week!

REMINDER: STRAWBERRY’S PET POLICY

We love furry little guys as much as the next festival, but be your dog’s best friend and DO NOT BRING THEM TO THE FESTIVAL! We can confirm your pet will not have as great a time as you. (Unless they can play banjo and love loud noises — in that case, please email our booking department because we may have the next sensation on our hands.)

Bona fide service animals, as defined by the ADA, are welcome at the Strawberry Music Festival. Pets and emotional support animals are not granted admittance to any part of the festival and/or Fairgrounds, including but not limited to camping areas, as per Nevada County Fairgrounds policy. All service animals must be trained for a specific function, related to a disability, housebroken, leashed, and under the direct control of their handler at all times. It is a crime to misrepresent a pet as a service animal (California Penal Code Section 365.7 PC).

Looking for boarding options nearby? Try The Kennels Pet Boarding and Grooming, located in Grass Valley (530.272.460). If you’d prefer to stay with your pet, check out the pet-friendly Grass Valley RV Resort (530.404.5001) right across the road from us! There are many options, and all include doing your pet a favor. 

Thank you for cooperating! More information can be found here.